The internet offers tremendous marketing opportunities for local business owners and one industry that has caught on to this trend quickly is the Locksmith Richmond Hill industry. As traditional marketing cost rise and the effectiveness drops small local business owners are forced to market their business in a much smarter way.
Although the internet is a global domain, there are more searches preformed looking for local information like, local businesses, directions, local news, events, organizations, etc every day. Even Google the world’s largest search engine has recognized this trend and has developed many tools, many which are free to help small local business owners use the internet to grow their business.
Locksmith Richmond Hill Online Marketing – The Basics
When it comes to marketing your Locksmith Richmond Hill business online there are a variety of methods you can approach, at the end of the day to get the most from your online marketing it is best to employ all the methods suggested in this article, however you can get great results just by applying one or some of them.
If you don’t have a website you can still use the internet to get customers. One of the free tools Google has developed is a service called Google Places. This is simply a free business listing in Google, why would you want to list your business with Google? Simply because when a potential customer types in ‘Locksmith Richmond Hill in (your town)’ your business can show up on the first page with a pin on a map showing your customers exactly where you are and how to find you.
Locksmith Richmond Hill Online Marketing – Your Website
If you do have a website then you want to first make sure it is optimized for the search engines. SEO or search engine optimization is a huge part when it comes to marketing your Emergency Locksmith Richmond Hill business online.
In order to optimize your website it must involve several processes like:
- Correct keyword research and selection – what are the keyword your customers are typing in to the search engines when trying to find your product or service.
- Make sure you include these keywords in your text, tags, and descriptions
- Back linking and link exchange – this is where other sites link back to your site, back links are like ‘votes’ in the eyes on the search engines. The more ‘votes’ or links you have the better it usually is.
- Register your website with the major search engines – Google, Yahoo, Bing
By doing this things it will help your website show up naturally in the search engines, the higher up the page you website shows up the more visitors you will get and the more customers you will get. Once you have established your high rankings these visitors/customers are completely free.